AI Insights · Timothy · July 2023
Top 5 Medical Apps on iOS in New Zealand: Q2 2023 Performance
In Q2 2023, Huckleberry: Baby & Child and SnoreLab: Record Your Snoring showed notable trends in revenue and user engagement among the top medical apps on iOS in New Zealand.
In Q2 2023, the top medical apps on iOS in New Zealand exhibited diverse performance trends in terms of downloads, revenue, and active user engagement. Here’s a closer look at the top 5 apps, based on data from Sensor Tower.
Huckleberry: Baby & Child saw a dynamic quarter. The app's weekly revenue peaked at nearly $1K in early April, followed by fluctuations, ending the quarter around $600. Weekly downloads remained relatively stable, with a noticeable increase to over 320 in late April. Active users hovered around 4K, with a peak of approximately 4.5K in late June.
SnoreLab: Record Your Snoring experienced steady growth in weekly revenue, peaking at around $750 in late May. Weekly downloads showed a slight decline from 232 in April to 134 by the end of June. Active users maintained consistency around the 600 mark, ending the quarter slightly below this average.
Monash FODMAP Diet had a relatively steady performance in terms of revenue, with a peak of $473 in mid-May. However, weekly downloads remained low, often in single digits, and active users slightly decreased from 193 in late March to 165 by the end of June.
Clarity: CBT Self Help Journal showed variability in weekly revenue, with peaks of $390 in mid-May and $280 in mid-June. Weekly downloads fluctuated, peaking at 288 in early April and ending the quarter at 153. Active users increased from 269 in late March to 301 in mid-June, before settling at 267 by the end of the quarter.
Complete Anatomy for iPad had the lowest revenue among the top apps, peaking at $205 in late March. Weekly downloads were also low, typically under 40, with a few weeks in single digits. Active users saw a significant drop from 43 in late March to just 10 by late June.
These insights provide a snapshot of the performance trends among the leading medical apps on iOS in New Zealand for Q2 2023. For more detailed insights and data, visit Sensor Tower.